What can be searched with a "Reverse Search"?
A reverse search is, as it sounds, the revere of searching for information on someone by name. In this case someone searches with a piece of data with the hope of finding the owner's name.
There are several pieces of information that can be used to perform a reverse search. Email address, mailing address, phone number, even unlisted and cell phone numbers can all be "reversed" to find who owns them.
Now, using some of these may be more likely to turn up a match than others. For example, mailing address and residential phone number typically have the strongest likely hood of matching a name. Email address and mobile phone numbers can be much more difficult to positively identify the owner's name. Please keep this in mind when making a decision on whether to purchase a paid service or not.